2026-07-06 1 min read

Shipped: Analytics, Performance & OG Images

Session 8: a 15-event first-party analytics taxonomy, per-market KPI splits, a real performance pass, and on-demand OG images for every page.

Instrumented a full 15-event, first-party (no cookies) analytics taxonomy end to end, with an /admin/analytics dashboard showing traffic, four real funnels, and every KPI split by market (EN/FA). Found and fixed a real bug shipping an entire 631KB icon library to every page for ten icons actually used, and a Hero animation that was delaying this homepage's Largest Contentful Paint. Real-browser LCP improved from 2,028ms to 1,468ms. Every page also gained an on-demand, on-brand OG image.

Verified: all 15 taxonomy events confirmed landing in the database and visible on the dashboard within one refresh; OG images verified for both EN and FA home pages.

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Read next: Shipped: Platform Foundation — SSR, SEO, Legal Pages