Orbital
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Build Log

What we shipped, in public.

Every post traces to something real in this codebase — the architecture, the number, and a checklist you can steal today.

2026-08-21

Lead Response Speed vs. Conversion Rate: The Real Cost of a Slow First Reply

Contact a lead within 5 minutes and it converts at roughly 21%. Wait until tomorrow and it's about 2.3%. Here's the mechanism behind that gap, and how we build systems that close it.

B2B
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2026-07-23

How to Redesign a WordPress Store Without Losing Your Google Rankings

The real approach we use to modernize a WordPress/WooCommerce store in place — keeping every indexed page, every ranking, and every existing customer — illustrated with the Sweet Teddy redesign.

E-Commerce
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2026-07-10

Store OS, Part 1: Commerce Agents on Workers and D1

Building TITAN's cart, checkout, and card-to-card payment flow on Cloudflare Workers and D1 — the first two posts in a series about building our own store on the stack we sell.

E-CommerceAgents
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2026-07-10

Store OS, Part 2: SMS-OTP Auth for the Iranian Market

Why TITAN treats checkout and login as the same action, how its OTP rate limits are structured, and the Kavenegar detail that keeps codes arriving at 11pm — session 4 of building our own store.

E-CommerceAgents
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2026-07-06

The 27-Point Peak-Season Checklist for E-Commerce

What we actually check on a storefront before a traffic spike — the same 27-point list behind our Peak-Season Readiness Checklist, condensed.

E-Commerce
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2026-07-06

Anatomy of a Lead Leak: Where B2B Pipelines Lose 40%

Sales-ops research consistently puts lost-lead rates at 30-50% — here's exactly where in the pipeline that happens, and the audit we built to find your real number.

B2B
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2026-07-06

Shipped: Email & SMS Automation — Sequences, Cron, Compliance

Session 7: bilingual welcome and quote-followup sequences, a 15-minute cron engine, SMS alerts routed by phone prefix, and a compliance footer the engine appends automatically.

Changelog
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2026-07-06

Shipped: Analytics, Performance & OG Images

Session 8: a 15-event first-party analytics taxonomy, per-market KPI splits, a real performance pass, and on-demand OG images for every page.

Changelog
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2026-07-06

We Rebuilt Our Own Site as a Self-Operating Command Center

The full architecture behind orbitalwebstudio.com's rebuild — SSR migration, a real CRM, email/SMS automation, analytics, and the /agents that run it — in nine sessions.

Agents
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2026-07-06

Why Most Websites Are Dead 90 Days After Launch

Launch day is the easy part. Most sites start decaying the day the invoice clears — here's the ops layer that keeps ours from doing that.

Agents
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2026-07-05

Shipped: Conversion Infrastructure — Real Forms, Booking, Chat

Session 4: a D1-backed contact form with Turnstile and lead scoring, Cal.com booking, and a live-chat backend running on the Claude API replaced every fake form on the site.

Changelog
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2026-07-05

Shipped: The Content Engine — Build Log, Lead Magnets, Newsletter

Session 5: this Build Log went live, along with six real lead magnets, double opt-in email subscriptions, and an RSS feed.

Changelog
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2026-07-05

Shipped: The Command Center Core — /admin Dashboard, Leads CRM

Session 6: an authenticated admin dashboard, a drag-and-drop leads pipeline board, a subscriber table with saved segments, and a content manager.

Changelog
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2026-07-05

Welcome to the Build Log: what we'll actually publish here

Why Orbital runs a public build log instead of a generic blog, what the first sessions actually shipped, and a checklist you can steal for your own SSR migration.

Changelog
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2026-07-04

Shipped: Platform Foundation — SSR, SEO, Legal Pages

Session 1: migrated from a client-only SPA to full server rendering with per-page SEO, schema.org, sitemap/robots, and four legal pages — in both languages.

Changelog
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2026-07-04

Shipped: Money Pages — Verticals, Product Lines, Industries, Pricing

Session 2: the domain moved to orbitalwebstudio.com, the Farsi dictionary got a full native-copy rewrite, and four service pages, ten industry pages, and dual-currency pricing shipped.

Changelog
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2026-07-04

Shipped: The Proof Layer — Case Studies, Workflows, FAQ, Honesty Pass

Session 3: seven agent-workflow product pages, an MDX case-study pipeline, a real 18-question FAQ wired into live chat, and every fabricated stat removed from the codebase.

Changelog
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