Flagship guide

The Self-Operating Platform Playbook

Why most websites are dead 90 days after launch, and what actually keeps one alive.

What's inside

  • The "decay curve" every website follows after launch, and why agencies rarely mention it
  • The four categories of operational work a real platform needs — and what happens when each one is skipped
  • A concrete escalation model: what agents should decide alone, and what always goes to a human
  • A readiness checklist to know if your business actually needs this yet
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