Content Ops Agent
Meta descriptions, structured data, and internal links get refreshed on a schedule instead of going stale.
What it watches
Published posts, meta tags, and schema markup for drift or staleness
What it does
Refreshes meta descriptions, structured data, and internal links on a monthly cadence
When it asks a human first
Any change to a page's core content (headline, price, or claims) is proposed as a diff for your review — the agent only auto-applies changes scoped to metadata and internal links, never the words a visitor reads as your voice. If a page is mid-edit in your CMS when a sweep runs, it skips that page for the cycle rather than risk fixing a draft that isn't final, and picks it up cleanly on the next scheduled run.
How it works
- 1Sweeps on schedule
Monthly by default (weekly for frequent publishers), scanning every page's meta, schema, and internal links — reading the rendered page the way a crawler would, not just the CMS's stored fields, so a template bug that only shows up live still gets caught.
- 2Flags what's stale
A page with drifted metadata or broken schema gets flagged — the agent only touches what's actually stale, not everything regardless of need. A meta description still referencing last year, for instance, gets caught the same way a missing schema field does.
- 3Fixes what's safe
Metadata and internal-link corrections apply automatically — nothing a visitor reads as your voice. Every automatic fix is logged with a before-and-after, so nothing changes invisibly even when it never needed your approval in the first place.
- 4Proposes the rest as a diff
Any change touching headline, price, or claims is proposed for your review, never silently applied. A proposal nobody answers doesn't expire or auto-apply either — it simply carries over to the next scheduled sweep until you act on it.
- 5Reports what changed
A monthly summary shows exactly what was fixed and what is waiting on your approval, plus a running trend so you can see whether the same kind of drift keeps recurring on the same template.
What triggers it
- · Monthly (or weekly) scheduled content sweep
- · A page's meta description exceeds recommended length or is missing
- · A page's schema markup fails validation
- · An internal link points to a moved or removed page
What you get
- · A proposed meta-description fix per flagged page
- · A corrected internal link, applied automatically
- · A schema-validation fix log
- · A monthly content-health report
Not the right fit if
Not for sites under ~15 published pages — too little surface for a scheduled sweep to find anything worth fixing. It's also not a fit for sites built on a closed page-builder with no API or file-system access to their own content — the agent needs a way to read and apply changes, not just view the page the way any visitor would.
The math
At ~60 pages/mo × 4 min, that is roughly 4 h/mo — an estimate, not a guarantee.
Frequently asked
No — it touches meta descriptions, schema markup, and internal links. Anything affecting the visible copy is proposed for your approval, not applied automatically.
Ready to put content ops agent to work?
Tell us about your setup and we'll confirm it fits within 48 hours.