Paid Media Operator
Runs paid media end to end — builds, creative rotation, budget shifts — inside the guardrails you set, and reports CPA weekly.
What it watches
Daily spend, performance, and creative fatigue across every ad account
What it does
Builds and rotates campaigns, shifts budget inside your guardrails, and retires fatigued creative, escalating any shift or new campaign beyond your rule
When it asks a human first
A budget shift beyond your guardrail, or any new campaign strategy, stops for you — the agent optimises execution, it does not set strategy.
How it works
- 1Reads performance daily
Pulls spend, performance, and creative-level signals across every connected ad account every day, not on a weekly check-in.
- 2Builds and launches
Builds campaigns and ad sets from your approved briefs, targeting and structuring them against what has performed before.
- 3Rotates creative
Detects fatigue in a running creative and rotates in the next approved asset before performance visibly drops.
- 4Shifts budget inside guardrails
Reallocates spend toward the better-performing campaign or channel, but only inside the guardrail you set — anything beyond it stops for you.
- 5Reports CPA weekly
Cost per acquisition against your target, by channel and campaign, lands weekly so paid media's health is never a surprise.
What triggers it
- · The daily performance cycle completes across ad accounts
- · A campaign's creative shows fatigue signals
- · Performance moves enough to warrant a budget shift inside your guardrail
- · A new campaign brief enters the queue
What you get
- · Built and launched campaigns against approved briefs
- · Rotated creative sets, retiring fatigued assets
- · Budget shifts logged and reasoned, inside your guardrail
- · A weekly CPA report against the target you set
Not the right fit if
Not for accounts spending under roughly $3,000/mo across ad platforms — the daily-optimisation overhead outweighs the return at that spend level, and the platforms' own auto-bidding tools are close enough to sufficient below that line.
The math
At ~120 campaign checks/mo × 15 min, that is roughly 30 h/mo — an estimate, not a guarantee.
Frequently asked
No — new campaign strategy always starts from a brief you approve; the agent executes and optimises inside it.
Only inside the guardrail you set at setup — a percentage or absolute cap, your choice. Anything beyond it holds for you.
It rotates and tests approved creative variants; net-new creative concepts are drafted for your approval, not launched blind.
Google Ads and Meta Ads are the core integrations; others are scoped case by case at setup.
Ready to put paid media operator to work?
Tell us about your setup and we'll confirm it fits within 48 hours.