Outbound SDR
Runs the whole outbound function — research, personalised sequence, booked meeting — and reports pipeline weekly against a KPI you set.
What it watches
Your ICP list and inbound buying signals
What it does
Researches each account, writes and sends a personalised sequence for your approval, and books qualified meetings straight to your calendar
When it asks a human first
Every send batch goes to you for approval before it goes out — the only Tier 2 agent in the catalog with approval-before-send as a standing rule, not just an exception path.
How it works
- 1Builds the account picture
Pulls firmographic and signal data for every account on your ICP list before writing a single word — no generic sequence sent blind.
- 2Writes the sequence
Drafts a personalised, multi-step sequence referencing the account's actual situation, and holds every batch for your approval before it sends — the one non-negotiable escalation on this agent.
- 3Sends and tracks
Sends on schedule across email and LinkedIn, and stops the sequence the instant a reply, bounce, or unsubscribe comes back.
- 4Qualifies the reply
Reads intent in the reply — interested, not now, wrong contact — and books straight to your calendar when it clears your qualification bar.
- 5Reports the function weekly
A pipeline report lands every week: accounts worked, reply rate, meetings booked — the KPI you review, not the individual emails.
What triggers it
- · A new account enters your ICP list
- · An inbound signal fires — a pricing-page visit, a content download, a re-engagement
- · A sequence step comes due for a contact already in outreach
- · A reply arrives to any step of the sequence
What you get
- · A personalised sequence per account, held for your approval before the first send
- · A booked meeting on your calendar with the account's research attached
- · A weekly pipeline report — accounts worked, replies, meetings booked
- · CRM records updated with every touch and its outcome
Not the right fit if
Not for businesses without a defined ICP — the agent personalises against real account data, and there is nothing to personalise against a guess.
The math
At ~150 accounts/mo × 25 min, that is roughly 62.5 h/mo — an estimate, not a guarantee.
Frequently asked
No — every batch is held for your approval before the first send. This is the one agent in the catalog where that is the default, not an escalation exception.
Each account gets research-backed personalisation — firmographic data and signal context, not a mail-merge with a first name swapped in.
The sequence stops immediately, the reply is read for intent, and a qualified reply books straight to your calendar — no separate handoff step.
Yes — the sequence runs across both channels on the same schedule, tracked as one thread per account.
Ready to put outbound sdr to work?
Tell us about your setup and we'll confirm it fits within 48 hours.