Storefront Operator
Supervises inventory, merchandising, cart recovery, price watch, and order status as one storefront — sold against revenue per session.
What it watches
Revenue per session against target across the whole storefront
What it does
Runs the operating plan across its roster and reallocates effort toward the biggest revenue-per-session lever, bringing you a monthly review
When it asks a human first
A margin move beyond your guardrail, a new merchandising strategy, or anything touching pricing policy goes to you. Routine execution across the roster does not.
How it works
- 1Holds the operating plan
A supervisor agent holds the revenue-per-session target and the plan for reaching it, seeing the whole storefront, not one function at a time.
- 2Dispatches to the roster
Directs inventory sync, merchandising, cart recovery, price watch, and order status toward whatever is dragging revenue per session down that week.
- 3Runs a shared state store
Every supervised agent reads and writes to one state store, so a stock-out, a price gap, and an idle cart are seen as one storefront problem, not three.
- 4Executes without asking per action
Inside the approved plan, it reallocates and directs the roster without a human sign-off on each individual action.
- 5Escalates plan changes only
A margin move beyond your guardrail, a new merchandising strategy, or anything touching pricing policy goes to you; routine execution does not.
What triggers it
- · Revenue per session against target is recalculated daily across the storefront
- · A supervised agent's output changes revenue per session materially
- · A monthly operating-plan review comes due
- · A margin or price move would need to go beyond a guardrail
What you get
- · A live revenue-per-session dashboard against the target you set
- · A monthly operating plan with the reallocation reasoning behind it
- · A full decision log across inventory, merchandising, cart recovery, price watch, and order status
- · A flagged list of anything that changed the plan itself
Not the right fit if
Not for stores that haven't run at least two of the supervised agents for 60 days — this operator supervises a track record, it doesn't start one.
The math
At ~20,000 sessions/mo × 2 min, that is roughly 666.7 h/mo — an estimate, not a guarantee.
What it orchestrates
No Tier 3 sale without at least two of these agents running for the client for 60 days — a qualification rule, not a disclaimer.
Frequently asked
Yes — no Storefront Operator engagement starts without at least two of inventory sync, merchandiser, abandoned-cart recovery, competitor price watch, or order status already running for 60 days. That's a qualification rule, not a sales tactic — the operator needs a track record to supervise against.
The operating plan and revenue per session against target — not individual campaign or SKU decisions, which still report weekly on their own.
No — pricing moves beyond the guardrail you set always come to you; it executes inside the guardrail, never sets it.
Run separately, each optimises its own metric in isolation. The operator sees them as one storefront and reallocates effort toward whatever is actually dragging revenue per session down.
Ready to put storefront operator to work?
Tell us about your setup and we'll confirm it fits within 48 hours.